New research: A third of parents predict debt due to school holidays

Parents expecting to finish the kids’ summer break up to £500 in debt due to increased food and entertainment spend

New research reveals today that parents expect to be plunged into debt as a result of the expense of the school holidays with the average grocery bill set to increase by £25.18 per week.  When combined with associated costs of entertaining their children, the average parent is predicted to be £126.95 in the red over the course of the holiday while eight per cent will end up between £250 and £500 in debt.

Parents are predicting spending an average of £31.59 per child per week extra over the course of the summer holidays on food, entertainment, childcare and days out.Almost one in five parents, (18 per cent), are dreading the holidays due to these money pressures, with over half, (53 per cent), more concerned about the financial impact of the break than they were last summer.

The study, released by Morrisons, was conducted among more than 1,600 members of the Netmums community, and found that parents are turning to desperate measures to cope with the financial toll of the holidays.  In order to help cover these additional expenses, almost a fifth of parents, (17 per cent), will resort to selling or pawning possessions, with 15 per cent borrowing on overdrafts or credit cards and 12 per cent borrowing from friends or family. Over half of parents, (53 per cent), are also planning to take on additional work for the summer, with the average parent working an extra 4.9 hours per week, and seven per cent due to work over 15 additional hours per week.

In response to the research, Morrisons has developed a host of useful information for parents looking for low-cost ways to entertain their children over the summer holidays.  In partnership with Play England, the leading charity that promotes the importance of play, Morrisons is launching the M Savers Summer ‘Pop-Up’ Play Park in August, which will tour the country. will also feature an interactive play map so parents can find and share free play areas, along with easy to cook, low cost, nutritious M Savers summer-themed recipes, perfect for picnics, barbecues and kids’ summer snacks.You can to find recipes for as little as 16p per head and an interactive map highlighting free play venues and events across the UK.

I know other summers I have definately overspent on the summer which is why this year I have cowriiter an guide to Frugal and Fun activities for every day of the summer holidays. it is jam packed with creative indoor outdoor and recipe ideas. It costs just £2.99 to download on Kindle and £4 to download from our site

Click here to purchase our new ebook. 150 pages of thrifty ideas for only £4


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