Pampers celebrates #everybaby


One of my beautiful babies: Annalise

Every single baby is a prince or princess in their parent’s eyes I am sure you will agree and every single one of us will feel our child is infinitely precious. Just as it should be too!

As our lovely country celebrates one extremely special birth, Pampers have teamed up with an award winning director to celebrate #everybaby. I love that, don’t you? It so completely right that every baby is celebrated with pride!

Did you know 2,000 babies are born every single day in the UK (I had no idea it was that!) Pampers believe that each and every special bundle deserve special celebrations to mark their birthday!

As a nation we are delighting in one special birth but Pampers wants to celebrate #everybaby born into a world of love, sleep & play. They have managed to do this beautifully as you can see in this gorgeous film directed by award winning documentary maker, Elizabeth Stopford.

I know it’s going to really move you.

In this real time film you can see how regular parents, mirroring the excitement of London’s newest arrival. The films lasts just 1 ½ minutes second film and was created in the exact same 24 hours that the world media focussed in on London only.

The films follows the parents from their anxious wait through to the spellbinding first moments with their babies. I know their journeys will resonate with you all, those huge deep, heartfelt emotions of joy and wonder.

Do have a look a this wonderful film that shares the birth story of #everybabyThe film was made within 24 hours and first shown as 90 second TV advert during the news – I absolutely adore that each precious new arrival around the country to national news and not just one. They are indeed all SO precious aren’t they!

Pampers Brand Director Peter Yorke said
“We’re incredibly proud of this unique project as by filming in real-time with expectant families; we were able to mirror the journey being featured in the news, enabling the nation to celebrate as one, – by shining a light on every single baby being born at the same time.”

A great reason to celebrate
Pampers work closely with NCT – the UK’s largest parenting charity –support parents and babies in the UK. In celebration of #everybaby, Pampers is donating 100,000 nappies to NCT this month who will distribute them to families who really need them.
Isn’t that absolutely wonderful and a real cause for celebration after all Pampers is the UK’s most trusted nappy brand*

*Nielsen P12M, Feb 2015


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