Turn Your Love of Babies into Your Own Business
If you have a love of babies and you want to start your own business, you have landed on one of the industries that is always in growth. The reason for this is because parents are always having new babies and they need all the baby supplies to care for their babies. You can be the one they turn to when it’s time to purchase all the new supplies they need to care for their babies. You just need a few things in order to get started in this industry. Part of what you need is the supplies for your business itself. The other part is to know all the products you’re going to sell. Here are a few things for you to keep in mind as you get ready to start your own business.
What Supplies You’re Store Needs
As you get ready to start your own baby store, you’re going to need to consider what supplies you’re going to need. According to Baby Centre, essentials like car seats, booties, hats, blankets, diapers and more are needed by every parent, so having these on hand is essential for your business to succeed. However, how are you going to sell these products? You’re going to need the hardware to assure you have the ability to sell the products to your customers when they come into the store.
This is why you’re going to need such things as a POS system, a cash drawer, scanner, and receipt printer. These are all available from companies like Shopify. Simply purchase these essential items and set them up so you’re able to start using them from the first day your business opens. Make sure you have a cash drawer that’s compatible with your POS system if you decide to use an iPad. This will help you to track what should be in the till at any given time as well as tracking your sales and inventory.
Sell More than Just the Basics
While it’s good to capture the business of parents looking to purchase the basic needs, you should concentrate on selling all the essentials. You’re big money is going to come from the recurring supplies parents need, but you should also concentrate on selling big ticket items like cribs and strollers. According to The Bump, just setting up a nursery can cost as much as $2,000 or more. This is a lot of revenue you don’t want to turn your back on. Remember, you’re not going to sell these every day, but when you do make a sale, it will be well worth your while. The only drawback to selling these items is they take up a lot of space. Remember you can sell these through your online store as well. Additionally, you don’t have to have all the cribs set up ready to purchase. Keep the boxed cribs in the back, so when someone choose the crib they want, you can bring out the box for them.
Offer Discounts Regularly to Repeat Customers
Always keep in mind that your customers are working with a very stretched budget. Many, according to NCT, are being given tax credits and assistance from the government in recognition of just how difficult it is to pay for children. This is why you should make sure to offer discounts to your customers. They will appreciate the discounts and you can utilize this as a way to market to your customers. Simply ask them to sign up for a membership program to enjoy the discounts and you can utilize the information you gather to send out advertisements as well as additional discounts. The end result is more parents will shop at your store, because they will get the feeling you understand what their needs are and you’re doing your best to help them maintain some kind of a budget while caring for their child.
Make It Easier to Buy Your Products
Parents are not only stretched in terms of their budget, a child can cost parents upwards of $400,000 by the time they reach 18 according to Time and the U.S. Department of Agriculture, but they are also stretched on time. So many households have two parents who work and are running on little to no sleep. Anything you can do to help your customers save their time, and their sanity, will be rewarded with higher sales, more revenue and increased potential for growth. Make sure you have an online store, so your customers can order some new diapers after that 3 am changing. Also, look into introducing services where you send out the necessary diapers on a schedule. The more ways you can find to help save your customers time, the more successful your baby store business will be, so you can enjoy the life of being a business owner.